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Our Story

Founded in 2001, Plus Platinum Jewelry is a family-owned luxury jewelry and watch company with an established tradition dating back to 1995. Since its beginnings, the company has preserved the values and customs of the luxury watch industry.
Based on the vision of the current owner, Benjamin Abramchaev, Plus Platinum Jewelry aims to produce and design what is considered among the most sought-after timepieces, jewelry and engagement pieces around the world. For its outstanding, sensational, and world-class customer service, Plus Platinum Jewelry has earned a prestigious reputation for exceptional service and timepieces.

One of the most notable collections includes some of the most expensive and rare precious stones used in engagement rings, Audemars Piguet, Rolex, Patek Phillipe and other commonly worn timeless jewelry. Benjamin Abramchaev’s commitment is to continue researching and refining Plus Platinum Jewelry’s timepieces with high-quality materials to ensure they remain the world’s most prestigious fine jewelry manufacturer.
Through a meticulous combination of manufacturing skills, precision, and long-term maintenance, the Plus Platinum Jewelry brand pays homage to the brand’s purpose of providing high-quality fine jewelry. At the end of the process, the most elegant, rare, prestigious and presidential watches and fine jewelry are created and passed down through generations.

“Craftsmanship is the engine behind our passion, deeply ingrained in our culture, and determined to be mastered.”

– Ben

Meet Our Team

Ben Abramchaev

Founder & CEO

Jonathan Abramchaev

Vice President

Jacob Abramchaev

Client Advisor

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Ben Abramchaev

Founder & CEO

For over 20 years, Benjamin Abramchaev has been passionately dedicated to sharing his knowledge of the art of watchmaking and creating unique, mesmerizing pieces of jewelry for the world. After being introduced to the art of crafting sparkly-graded natural diamonds and one-of-a-kind antiques as a child by his father, Benjamin has made it his mission to raise and propel this company to the top with world-class customer service and products of the highest quality. Dedicated to creating high-quality custom pieces like bridal sets, engagement rings, watches and other luscious collections, Benjamin strives to ensure that every detail in his work lasts a lifetime by pouring an unwavering passion into every detail. As a representative of the second generation of the Abramchaev family and a successor to the successful family business, Benjamin will continue to embody the spirit of Plus Platinum Jewelry and do so for generations to come. The Abramchaev family is known for its innovative, luxurious ideas in creating irreplaceable jewelry and unique antiques for its customers, and Benjamin is committed to continuing that legacy.

Jonathan Abramchaev

Vice President

Jonathan Abramchaev is well on his way to becoming a prominent leader in the jewelry industry and thus exerting a massive influence on the sector. Through his relentless pursuit of understanding and mastering horology, Jonathan has a clear-cut vision to make Plus Platinum Jewelry one of the most significant and globally dominant companies in the world. In addition, Jonathan Abramchaev aims to continue the family tradition of delivering impeccable watches and building sophisticated customer relationships using the skills and knowledge he learned from his father. Aside from Plus Platinum Jewelry, Jonathan enjoys traveling, learning history, and visiting museums. He also plays basketball in his spare time.

Jacob Abramchaev

Client Advisor

Jacob Abramchaev mastered the perfection of crafting precious stones and began his luxury journey in the jewelry industry after learning from Benjamin and Jonathan. As a member of the fourth generation of the Abramchaev family, Jacob is well on his way to becoming a dominant leader in this field. This is due to his passion for growing Plus Platinum into an immense company and applying his father’s strategies to build customer relationships. He looks forward to continuing his journey in the watch industry.